Program

* Schedule subject to change

1. 8:00 A.M.

   Registration & Morning Coffee

2. 9:30 - 10:15 A.M.

   Summit Kick-Off

   by Summit Chair & Hosts

3. 10:15 - 10:55 A.M.

   Bringing Mayhem to ARAM: R&D Processes for Systems Designers

   by Noor Amin (she/her) — Riot Games

4. 11:05 - 11:20 A.M.

   Coffee Break

5. 11:20 - 12:05 P.M.

   Trust: The Foundation for Building UX Maturity

   by Jami Lukins (she/her) — Blizzard

6. 12:05 - 1:45 P.M.

   Lunch Break

7. 1:45 - 2:15 P.M.

   When Better Isn’t Better: Five Postknight 2 Improvements That Backfired

   by Png Yi Wei (he/him) — Kurechii

8. 2:20 - 2:50 P.M.

   Pecha Kucha Session

   SAROS: The Final Year of UX/UI Development

   by Laura Elek (she/they) — PlayStation Studios

   Beyond Playtesting: Unlocking Deep Player Insights Through User Research

   by Ng Yiing Y’ng (she) — UOW Malaysia

   The Real Player Isn’t the Ideal Player: A Tom Clancy’s Rainbow Six® Siege Defuser Story

   by Abhishek Agarwal (he/him) — Ubisoft

9. 2:50 - 3:05 P.M.

   Coffee Break

10. 3:05 - 3:35 P.M.

    Designing for Cultural UX: Maximizing the Global Appeal of Your Game

    by Kate Edwards (she/her) — Geogrify / SetJetters

11. 3:35 - 4:10 P.M.

    All Aboard: Inclusive Playtesting for Small Teams

    by Chloe Hodgson (she/he) — Freelance
    & Józef Kulik (he/him) — PlaytestCloud

12. 4:10 - 4:35 P.M.

    Coffee Break

13. 4:35 - 5:05 P.M.

    Crafting UI for Marvel Tōkon: Fighting Souls

    by Michelle Choi (she/her) — PlayStation Studios

14. 5:10 - 6:10 P.M.

    Keynote

    by Evva Karr (they/them) — Glitch

15. 6:15 P.M.

    Wrap Up

16. 6:30 - 10:00 P.M.

    Networking Mixer

    at Tom, Dick & Harry’s, Bangsar South

1. 8:30 A.M.

   Welcome Morning Coffee

2. 9:30 - 10:00 A.M.

   Opening Keynote

   by Shafiq Husein (he/him) — Gambir Studio / Asosiasi Game Indonesia (AGI)

3. 10:05 - 10:50 A.M.

   Navigating UX and Game Design Collaboration in a Live Game Environment

   by Aurélie Bosc (she/her) &
   Thomas Bodin (he/him) — Ubisoft

4. 10:50 - 11:10 A.M.

   Coffee Break

5. 11:15 - 11:45 A.M.

   Insights Assemble: The research strategy behind Marvel Tōkon: Fighting Souls

   by Luis Duarte (he/him) — PlayStation Studios

6. 11:50 - 12:15 P.M.

   Typography in Video Games

   by Charlotte Couderc (she) — CD Projekt Red

7. 12:15 - 1:45 P.M.

   Lunch Break

8. 1:45 - 2:15 P.M.

   Turning feedback into features - How UX Shaped EVE Online’s New Map from Discovery to Delivery

   by Fabiana Mascolo (she/her) — Fenris Creations (CCP Games)

9. 2:20 - 2:50 P.M.

   One Game, Six Audiences: Evolving the UX of Upin & Ipin Universe

   by Stefan Marcus Baier (he/him) &
   Andrew James (he/him) — Streamline Studios

10. 2:55 - 3:25 P.M.

    Pecha Kucha Session

    Unconventional Game Design: Insights from UX Education

    by Foo Yi Chyuan (he/him) — The One Academy

    The Invisible Tutorial

    by Lydia Ho Lee Wei (she/her)

11. 3:25 - 3:40 P.M.

    Coffee Break

12. 3:40 - 4:10 P.M.

    The UX Unicorn Myth: Staying Sharp in an Industry That Wants Everything

    by Kate Fomina (she/her) — UX is Fine

13. 4:15 - 4:45 P.M.

    Scaling Accessibility Through Shared Language

    by Greg Haynes (he/him) — PlayStation Studios

14. 4:45 - 5:00 P.M.

    Coffee Break

15. 5:00 - 5:30 P.M.

    Field Notes: UX Research Methods and Cases in Chinese Mobile Games

    by Xingyu Zhang (he/him) &
    Fan Yi (she/her) — Tencent

16. 5:35 - 6:35 P.M.

    Keynote

    by Frederic Markus (he/him) — Feerik Games

17. 6:35 P.M.

    Wrap Up