Program Tentative

1. 8:30 A.M.

   Registration & Morning Coffee

2. 9:45 - 10:15 A.M.

   Summit Kick-Off

   by Summit Chair & Hosts

3. 10:15 - 10:45 A.M.

   Bringing Mayhem to ARAM: R&D Processes for Systems Designers

   by Noor Amin (Riot Games)

4. 11:05 - 11:20 A.M.

   Coffee Break

5. 11:20 - 12:05 P.M.

   Trust: The Foundation for Building UX Maturity

   by Jami Lukins (Blizzard)

6. 12:05 - 1:45 P.M.

   Lunch Break

7. 1:45 - 2:15 P.M.

   When Better Isn’t Better: Five Postknight 2 Improvements That Backfired

   by Png Yi Wei (Kurechii)

8. 2:20 - 2:50 P.M.

   Pecha Kucha Session

   SAROS: The Final Year of UX/UI Development

   by Laura Elek (PlayStation Studios)

   Beyond Playtesting: Unlocking Deep Player Insights Through User Research

   by Ng Yiing Y’ng (UOW Malaysia)

   The Real Player Isn’t the Ideal Player: A Tom Clancy’s Rainbow Six® Siege Defuser Story

   by Abhishek Agarwal (Ubisoft)

9. 2:50 - 3:05 P.M.

   Coffee Break

10. 3:05 - 3:35 P.M.

    Designing for Cultural UX: Maximizing the Global Appeal of Your Game

    by Kate Edwards (Geogrify / SetJetters)

11. 3:35 - 4:05 P.M.

    All Aboard: Inclusive Playtesting for Small Teams

    by Chloe Hodgson (Freelance) &
    Józef Kulik (PlaytestCloud)

12. 4:10 - 4:35 P.M.

    Coffee Break

13. 4:35 - 5:05 P.M.

    Crafting UI for Marvel Tōkon: Fighting Souls

    by Michelle Choi (PlayStation Studios)

14. 5:10 - 6:10 P.M.

    Keynote

    *Speaker to be announced

15. 6:10 P.M.

    Wrap Up

16. 6:30 - 10:00 P.M.

    Networking Mixer

    To be announced

1. 8:30 A.M.

   Welcome Morning Coffee

2. 9:30 - 10:15 A.M.

   Navigating UX and Game Design Collaboration in a Live Game Environment

   by Aurelie Bosc & Thomas Bodin (Ubisoft)

3. 10:20 - 10:50 A.M.

   Insights Assemble: The research strategy behind Marvel Tōkon: Fighting Souls

   by Luis Duarte (PlayStation Studios)

4. 10:50 - 11:05 A.M.

   Coffee Break

5. 11:05 - 11:35 A.M.

   Typography in Video Games

   by Charlotte Couderc (CD Projekt Red)

6. 11:40 - 12:10 P.M.

   Turning feedback into features - How UX Shaped EVE Online’s New Map from Discovery to Delivery

   by Fabiana Mascolo (Fenris Creations (CCP Games))

7. 12:10 - 1:45 P.M.

   Lunch Break

8. 1:45 - 2:15 P.M.

   One Game, Six Audiences: Evolving the UX of Upin & Ipin Universe

   by Stefan Marcus Baier & Andrew James
   (Streamline Studios)

9. 2:20 - 2:50 P.M.

   Pecha Kucha Session

   Unconventional Game Design: Insights from UX Education

   by Foo Yi Chyuan (The One Academy)

   The Invisible Tutorial

   by Lydia Ho Lee Wei

10. 2:50 - 3:05 P.M.

    Coffee Break

11. 3:05 - 3:35 P.M.

    The UX Unicorn Myth: Staying Sharp in an Industry That Wants Everything

    by Kate Fomina (Gravity Well)

12. 3:35 - 4:05 P.M.

    Scaling Accessibility Through Shared Language

    by Greg Haynes (PlayStation Studios)

13. 4:10 - 4:35 P.M.

    Coffee Break

14. 4:35 - 5:05 P.M.

    Field Notes: UX Research Methods and Cases in Chinese Mobile Games

    by Xingyu Zhang & Fan Yi (Tencent)

15. 5:10 - 6:10 P.M.

    Keynote

    *Speaker to be announced

16. 6:10 P.M.

    Wrap Up